ABOUT US
Driven by culinary passion, uncompromised quality, and heartfelt value, we exist to delight every guest, empower our people, and nourish the communities we serve.
Culinary Excellence & Uncompromised Value
We are committed to delicious, high-quality food that stays accessible to everyone. Holding ourselves to rigorous standards, we source fresh, exceptional ingredients as trusted buying agents for our guests. Combining culinary craft, generous pricing, and welcoming environments, we transform every dining occasion into an extraordinary experience, turning guests into lifelong advocates.
Empowering Our Team & Fostering Growth
Our success relies on the collective energy and intelligence of our team. We cultivate empowering environments where self-directed individuals take ownership, learn from challenges, and thrive. By driving continuous, incremental progress and valuing every contribution, we build sustainable profitability; fueling long-term growth, job security, and shared prosperity for all stakeholders.
Stewardship, Sustainability & Community
Beyond the plate, we operate with deep responsibility toward our environment and society. We actively minimize our impact through conscious waste reduction, recycling, and sustainable business practices. As a dedicated corporate citizen, we passionately give back – partnering with local organizations to support the less fortunate and ensure our growth meaningfully enriches the broader community.
OUR STORY
Our Founder
“It All Started with a Simple Dream and a Hot Grill.”
In 2005, Aston Soon looked at the local dining landscape and asked a bold question:
Why should quality western food come with a hefty price tag?
Armed with a passion and a trusty grill, he opened a humble stall in Katong. Word spread fast – not through fancy advertising, but through the irresistible aroma of charbroiled meats and glowing reviews passed from one satisfied diner to the next.
Today, Aston Food & Beverage Specialities spans dozens of outlets across multiple distinct brands. Yet, no matter how much we grow, our core recipe remains untouched:
Quality ingredients, generous portions, fair pricing, and a warm welcome for everyone.
Past Milestones
2006
2006
Founding of Astons Express
Bringing the iconic ASTONS grill closer to local communities, Astons Express was launched to serve quick, affordable Western fare directly within neighborhood hawker centres and coffeeshops.
2007
Founding of Astons Prime
ASTONS elevated its dining experience with Astons Prime, introducing premium cuts of steak and sizzling hotplates in a more refined yet accessible atmosphere.
Good Record Counts Category
(Business Enterprise)
In Singapore Promising Brands.
2007
2010
2010
Recommended Choice in the Singapore “Burger” Category
Awarded by CNNGo’s Best Eats Awards
Best Western Restaurant
Voted by AsiaOne Readers
2012
Founding of Chic-a-boo
Expanding into fresh culinary territory, Chic-a-boo was established to serve crispy, Southern-style fried chicken alongside classic comforting sides and generous set bundles.
Favourite Restaurant
Nominated by The m:idea Youth Choice Awards
2012
2013 - 2015
2013 - 2015
1 Gold and 9 Silver
In Excellent Service Award 2013
Outstanding Business Performance, Industry Prominence and Regional Recognition
In Asia Top Outstanding Enterprise 2014
Founding of Astons Steak & Salad (2015)
Combining hearty mains with balanced dining, this concept launched to offer prime steaks paired with an all-you-can-eat, free-flow salad bar.
Top 3 Best Western Restaurants
Voted by AsiaOne Readers
Best Western Restaurant Chain Finalist
Awarded by Restaurant Association of Singapore
2016
Founding of Manle
Venturing into traditional Asian flavors, Manle opened as a vibrant dining destination specializing in wholesome, value-driven hotpot and Teochew porridge buffets.
Founding of Andes by Astons
Designed to serve a broader community, Andes by Astons was established as a Halal-certified chain delivering the signature Western dishes, steaks, and sides ASTONS is known for.
Best Western Restaurants
Voted by AsiaOne Readers
Best Western Restaurant Chain
Awarded by Restaurant Association of Singapore
2016
2018
2018
Founding of The Ranch
Setting a benchmark for upscale dining, The Ranch Steakhouse & Bar debuted to offer dry-aged steaks, premium cuts, and fine wines in an elegant setting.
Founding of East Treasure Chinese Restaurant
Expanding into Chinese heritage cuisine, East Treasure Chinese Restaurant opened to serve masterfully crafted, traditional Chinese specialties with rich, authentic flavors.
Founding of BIZEN Wagyu & Salad Bar
Partnering with Okayama cattle farmers, Bizen Okayama Wagyu Steakhouse launched to bring exclusive, affordable cuts of high-quality Japanese Wagyu beef to local diners.
CSR initiative with APSN
Deepening its commitment to community support, ASTONS partnered with the Association for Persons with Special Needs (APSN) to provide meaningful training and inclusive employment opportunities.
2019
Founding of East Treasure Prawn Noodle
Building on its heritage dining offerings, East Treasure expanded into comfort hawker food with rich, flavorful broth and premium prawn noodles.
Best Japanese Chain Restaurant
Awarded by Restaurant Association of Singapore
Best of the Best Casual Restaurant
East Treasure Chinese Restaurant was awarded Best of the Best Casual Restaurant by Restaurant Association of Singapore
Best Chinese Casual Restaurant
East Treasure Chinese Restaurant was awarded the Best Chinese Casual Restaurant by Restaurant Association of Singapore
Best Corporate Social Responsibility Initiative
Awarded by QSR Media Asia Conference & Awards
Most Popular Steakhouse Chain Brand Leader 2018/2019
Awarded by Asia Enterprise Brand Awards
2019
2020 - 2022
2020 - 2022
Finalist for Most Transformational Collaboration, with APSN & AEGIS
Shortlisted by SICC
Recognised for valuable contribution as a Partner
Awarded by APSN
2023
Founding of Tempura Bar
Bringing Japanese artisanal craft into the group’s portfolio, Tempura Bar launched to serve light, crisp tempura delicacies cooked to order.
Founding of East Treasure OSAKA
Merging Asian concepts with international flavors, East Treasure OSAKA debuted to showcase a fusion of Japanese culinary favorites and East Treasure’s signature style.
Foodex recognised for valuable contribution as a Partner
Awarded by APSN Delta Senior School
Awarded in Appreciation of Partnership and Support
Awarded by Mountbatten Vocational School (MVS)
Recognised for valuable contribution as a Partner
Awarded by APSN Delta Senior School
2023
2024
2024
Astons Specialities as Top Brand 2024 for Western Restaurant Category
Awarded by Influential Brands©
Libery & Foodex are FSSC and ISO 22000 certified
Awarded by UKAS Management System and SAC respectively
AJi iCHi Sushi Bar as Best Japanese Dining Restaurant (Casual) 2024
Awarded by Restaurant Association of Singapore (RAS)
2025
Runner-up Best Fast Casual Restaurant
ASTONS Prime was awarded by Restaurant Association of Singapore (RAS)
Winner Best Chinese Restaurant (Casual Dining)
East Treasure Chinese Restaurant was awarded by Restaurant Association of Singapore (RAS)
