FRANCHISE
Bringing Singapore’s Favourite Sizzle to the World
BE PART OF THE PACK
A proven franchise opportunity built to unlock mutual growth and long-term value with strategic development partners.
The ASTONS franchise model is strategically designed to eliminate the common challenges and barriers faced by many entrepreneurs.
BEYOND NATIONAL BOUNDARIES
A HOME GROWN BRAND.
A GLOBAL VISION.
2005
Humble beginning at an isolated corner of Singapore’s heartlands’
2015
First overseas franchise outlet at Myanmar, Yangon
2018
Extending footprint to Malaysia Market, Johor Bahru
2019
Onboarding of Team Philippines, Manila
2026
Coming soon
Thailand, Bangkok
WHY FRANCHISE WITH ASTONS?
Bring a battle-tested F&B powerhouse to your local market with ASTONS. We drive emphasis on ease of implementation, smooth execution & scalable expansion through mutual success, hands-on guidance, and a lasting commitment to your growth.
01
Chef-Independent Operating System
Standardized, chef-free kitchen SOPs streamline processes, keeping labor costs predictable while ensuring uniform quality.
02
Professional Advice on Project
Tap into a highly resilient, award-winning concept with decades of operating history and strong brand equity.
03
Equipment Listings Provided
Detailed equipment lists and recommended specifications to support consistent restaurant setup and operations.
04
Documented SOP Manual Sharing
Comprehensive Standard Operating Procedures (SOPs) covering key operational processes and service standards.
05
Sharing Specifications for Raw Supplies
Approved product specifications and sourcing standards to ensure consistency in quality and taste.
06
Targeted Trainings Provided
Practical training for key restaurant functions, including operations, food preparation, service, and brand standards.
07
1st On-site Restaurant Opening Support
Hands-on on-site support during the first restaurant opening to ensure a smooth launch and operational readiness.
08
First Right of Refusal
Priority opportunity to operate future outlets within mutually agreed territories or locations, subject to applicable terms.
WHO ARE WE LOOKING FOR
We seek capable, growth-oriented franchise partners with the financial strength, operational expertise, and development ambition to unlock the brand’s full potential.
01
Brand Alignment
Shared value and commitment to the brand’s culture, long-term partnership mindset, willingness to collaborate and embrace the proven system.
02
Leadership & Team Capability
Dedicated management team with execution capability, able to recruit, train and retain talent. Strong governanceand organisational structure.
03
Financial Readiness
Adequate capital to fund development and operations, strong financial standing and access to growth capital andability to sustain the business through initial ramp-up periods.
04
Development Ambition
Clear vision and commitment to scale the business. Capability to execute agreed development schedules. Growth-oriented mindset with long-term investment horizons
05
Local market knowledge
Strong understanding of local consumer behaviour with established network within the targetmarket. Ability to identify and secure prime locations
ONBOARDING WITH US
01
Expressing of Interest
Ready to bring Singapore’s favourite casual steakhouse or local concepts to your market?
We invite prospective Area Franchise partners and Head of Leasing to start the conversation with our Group’s Franchising team.
Please share with us your vision and expansion plans.
02
Initial Assessment
Market availability, operating capability, prospect synergy & financial readiness
03
Formal Application
Execution of NDA
04
Management Discussion
Leadership competency, business plan, development expectation & alignment
05
Commercial Review
Key term offering & review, execution of LOI, First Right of Refusal to territory, exploration trip
06
Approval & Development
Execution of ADA & definitive term, sites & project consultancy, sharing of relevant specification, provide training & launch readiness support
OUR FAMILY
