Franchise

ASTONS Specialities™ is a classic steakhouse renowned for offering quality and value-for-money steaks and western fare by ASTON FOOD & BEVERAGE SPECIALITIES PTE LTD. We believe in providing a no-frills concept accompanied by friendly service in a heartwarming casual dining environment for our loyal patrons that keep them coming back for more!

If you are as serious about steakhouses as we are, you will be interested in knowing about our franchising opportunities and investment requirements. Based on our years of experience and profound industry expertise, we estimate the following to be the investment involved in getting your ASTONS Specialities™ restaurant franchise up and running.

We are currently open to setting up franchise outlets in China, Dubai, Indonesia, Thailand, Vietnam and any other countries that you think would work well for an ASTONS Specialities™ restaurant.

Please email us at [email protected] for more information on franchising.

Frequently Asked Questions

1. How much does it cost to acquire an ASTONS Specialities™ franchise?

The franchise fee is S$50,000 per restaurant.

An Area Franchise Agreement (AFA) involves at least 5 restaurants. For your initial investment, you will receive initial training, support, development assistance and Standard Operating Manuals necessary to start up the restaurant. The total investment varies from project to project, but the estimated range is between S$1,500,000 to S$2,000,000.

The key factors that will determine the actual amount would be on these factors.

  • The conversion of an existing restaurant versus building from ground zero.
  • The development and construction costs in the specific market you are targeting.
  • The economy (local / general).
  • The efficiency of your project manager.

2. What are the ongoing royalty fees?

5% of your gross sales.

These royalty fees secure your use of the ASTONS Specialities™ brand name and operating system and entitles you to our ongoing support, training, research and development by ASTON FOOD & BEVERAGE SPECIALITIES PTE LTD.

3. How long is the franchise agreement term?

10 years with an option for renewal.

4. What is the average return on investments (ROIs)?

Your return will be dependent on these factors.

  • Your skills and capabilities.
  • Your competition.
  • Interest rates.
  • The economy (local / general).
  • Inflation.
  • Labour and supply costs.
  • Lease terms.
  • Marketplace in general.

5. What kind of support will I receive from ASTONS?

As you delve into the franchising process, we will share the average figures based on the performance of our restaurants with you.

Our franchise organisation will provide you with the adequate support and tools necessary to make your restaurant the first choice for the steak enthusiasts out there.

The support we provide starts even before you welcome your first customer into your restaurant. Our development team will aid you in creating the classic ASTONS™ environment and our training team will train your management and staff to ensure your guests will be enamoured by the ASTONS™ experience.

Once your restaurant is ready to open its doors, follow-up support will also be provided whenever necessary to ensure that the ASTONS™ systems and specifications are in place. Ongoing support will also be provided with regards to accounting, marketing, human resources and menu development.

6. Will I require prior restaurant experience in order to acquire a franchise?

No. However, any experience that you have in the food and beverage service industry will always be of great help to you!

Your sound business acumen and compatibility with the high standards of the ASTONS™ brand are the elements that will make you an ideal candidate for us. In the occasion where you do not hold full-service restaurant experience, we insist that you employ a day-to-day operator with quick service experience to aid you in your journey with us.

7. I’m excited to join the ASTONS™ family! How do I get started?

First of all, we would like to thank you for your enthusiasm and interest in taking up the ASTONS Specialities™ franchise! Simply email us at [email protected] for a copy of the Franchise Enquiry and Registration Form for you to fill and send it back to us.

We will either follow up with a telephone interview or schedule a meeting to find out more about you – whether you would be a good fit and whether you would be a successful area/master/unit franchise owner. If you qualify for the aforementioned areas, we will inform you accordingly! As simple as that.

If you think you hold the necessary resources as well as the determination and passion to own and operate a successful ASTONS™ steakhouse, follow these steps below.

Complete the registration process by depositing a non-refundable registration fee of 10% of the developable units. Do note that this will be taken as part of the upfront fee should you be successful in the appointment of an ASTONS Specialities™ franchisee and that it will be deducted accordingly from your subsequent payments of the upfront fee.

Upon receiving your registration fee, we will highlight in greater details our franchise expansion objectives as well as the potential areas/territories where an ASTONS Specialities™ franchise may operate in. You will then proceed to scout for suitable locations in the specified territories and get back to us when one or more potential sites have been identified.

At this point in time we will be assisting you in determining the financial viability of your franchise based on current and available data. We will then evaluate and endorse on the site(s) that have been selected.

During this period, you may wish to enter into a franchise agreement with ASTON FOOD & BEVERAGE SPECIALITIES PTE LTD and pay the upfront fees accordingly. Alternatively, you may sign a Letter of Intent with us, pending the signing of the Franchise Agreement on a mutually-agreed date in the future.

Finally, we will proceed with the next step of providing assistance to you in the setup of your ASTONS SPECIALITIES™ outlet. You are now well on your way to becoming another valued member in our ASTONS™ Franchise Family!

Contact

Any questions? We’d love to hear from you!

ASTON FOOD & BEVERAGE SPECIALITIES PTE LTD (HEAD OFFICE)
22 Senoko Crescent, Singapore 758275
Tel: 6744 7732
Fax: 6748 2052
Email: [email protected]